Annie’s
- HOMEGROWN -
Naturally Nutritious, Delightfully Delicious
5- Star Marketing:
This website consists of the submitted integrated marketing communications plan for Annie's Homegrown, focusing specifically on their Mac & Cheese product line. We dive deep into the Annie's brand to suggest an intuitive and creative marketing strategy for Dr. Janna Parker's MKTG 384 class at James Madison University.
Created By:
Connor Hogsten
Nicholas Michalski
August Erickson
Ryan Abbot
Agency Philosophy:
Here at 5-Star Marketing we believe in fully integrated marketing campaigns across all platforms. We aim to focus in on the core benefit(s) of your product/service, zero down on your target markets, and then really drive the point home with repetition.
For this project we’ll be implementing sales promotions, direct marketing campaigns, digital marketing campaigns, broadcast media campaigns, and PR campaigns. We feel confident that Annie’s new tagline “Naturally Nutritious, Delightfully Delicious” will be well received by both defined target markets.
We’ll be providing metrics on a weekly basis so all member of your team can track the progress being made. Transparency is one of our main priorities here at 5-Star Marketing, that being said, we’ll also be providing weekly financial statements so that everyone can clearly see where marketing funds are being allocated.
Site Directory:
- Review of Marketing Plan
- Company Snapshot
- SWOT Analysis
- Direct Competitors
- Indirect Competitors
- Positioning
- Research
- Target Market
- Buyer Analysis
- Marketing Goals
- Review of Current Marketing Campaigns
- Overall Assessment
- Budget Allocation
- Integrated Messages Strategy
- Integrated Message Appeals
- Rationale for Creative Recommendations
6. Media Plan
- Direct Marketing
- Digital Marketing
- Broadcast Media
- Sales Promotions
- Public Relations
- Press Release
7. Bibliography